Founded in 2019 by Asif Asiz, Criterion Hospitality is a rapidly growing brand, passionate about hospitality, offering a combination of West End hotels and urban residential apartments.
London is at the heart of everything we do, we live and breathe our incredible city and we’re excited to welcome our guests to it.
Assembly London is part of Criterion Hospitality; a young, fun and innovative hospitality operator with a passion to create cutting-edge stay and living spaces.
Forming part of Criterion Capital, one of London's most influential asset management companies, created and led by Asif Aziz, our group currently consists of three hotels all located in the heart of London’s West End. We’re a rapidly growing family with big plans and an even bigger imagination.
Joining our existing portfolio, we’re excited to welcome our fourth hotel, due to open its doors to the public in February of 2020. Home to over 700 guests rooms, our new hotel Zedwell will be housed in one of the capital’s most iconic buildings, The London Trocadero.