our story

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How We Came To Be
Assembly London is part of Criterion Hospitality; a young, fun and innovative hospitality operator with a passion to create cutting-edge stay and living spaces.

Forming part of Criterion Capital, one of London's most influential asset management companies, created and led by Asif Aziz, our group currently consists of four hotels all located in the heart of London’s West End. We’re a rapidly growing family with big plans and an even bigger imagination.

CHARITY

Assembly is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

 
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MORE FROM ASSEMBLY

 
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London starts here

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Wake up happy