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Our Story
Assembly London is part of Assembly Hotels Group; a young, fun and innovative hospitality operator with a passion to create cutting-edge stay and living spaces.

Forming part of Criterion Capital, one of London's most influential asset management companies, created and led by Asif Aziz, our group currently consists of three hotels all located in the heart of London’s West End. We’re a rapidly growing family with big plans and an even bigger imagination.

Joining our existing portfolio, we’re excited to welcome our forth hotel, due to open its doors to the public at the end of 2019. Home to nearly 800 guests rooms, our new hotel will be housed in one of the capital’s most iconic buildings, The London Trocadero.

 
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